GTN Updates

YouTube does not have to be about chasing views or going viral. When used strategically, it can become a powerful business tool that builds trust, educates your audience, and supports real commercial conversations. In this blog, Neil Betts shares insights from a recent interview on how YouTube fits into a wider business strategy and why long form video can work harder for founders and consultants.

Fear stops more founders from posting video than lack of skill ever does. At a recent Small Business Academy session with the Greater Birmingham Chambers of Commerce, we explored why visibility feels so hard, what the data really shows, and how business owners can move from fear to first video without waiting for confidence to arrive.

Pyroteck were losing valuable time and profit through messy materials management. We helped them introduce a smarter system that delivered clear results. Read the case study to see how small changes created a big impact.

A proud moment for Go True North Every now and then, you get a reminder that the long days, tough decisions and constant graft are worth it. This week brought one of those moments. We’ve been featured by E2 Media in their Business Growth Consultancy of the Year coverage, and I couldn’t be more pleased. The article highlights the journey we’ve been on with Go True North, both here in the UK and back in Australia. What started as a small idea has grown into something that genui

Friday’s Elite Closing Academy awards night was something special. Surrounded by the Expert Empires and Insights Group community, I was honoured to receive the Closer of 2025 award, with Rachel by my side. It felt humbling, especially in a year that’s already seen us win Business Growth Consultancy of the Year and pass one hundred thousand subscribers on YouTube. The highlight though was the forty thousand pounds raised for charity. A night of celebration, impact and real gra

Go True North has been shortlisted for the SLTC Breakthrough Business Award 2026, alongside one of our Vision to Venture start ups, The Holi

Yesterday I visited Walsall Academy to talk with their 6th formers about all things entrepreneurial, from mindsets. Their energy, curiosity and big questions reminded me that the spark of entrepreneurship can start anywhere.

In 2017, I met Dave Sayers through the Startup Gippsland program in Australia. Back then, he was designing and manufacturing accessibility products in an old cow milking shed on his parents’ farm. Fast forward to today, and Dave’s business, Avail Design is licensed with national suppliers across Australia and New Zealand. We recently caught up in the UK. From farm shed to national brand, it’s a powerful reminder that every big venture starts with a small vision.

Yesterday, I had the pleasure of joining Andy Price and Richard Brooks on The Business Hour with Burton Radio and it was one of those rare chances to pause, look back, and reflect on how far the journey has come.

The Solihull Business Awards 2025 was an unforgettable evening celebrating the very best of our local business community. As a judge, I had the chance to see the process come to life and share the experience with my wife, Rachel. From inspiring conversations with leaders like PJ Ellis, Scarlett Allen-Horton, and Gabriel Imevbore to celebrating the finalists, it was a night full of vision, resilience and community spirit.

In business, we often talk about sales, strategy, and systems. But one of the most powerful growth tools is something much simpler: listening to your customers.