Neil Betts

I knew the idea was good. I wasn't sure I could pull it off. Sixty seven days later, 50 Cannock Chase business owners turned up to back it anyway.

An idea is worth nothing until someone's tested whether anyone will pay for it. Here's what happened when a room full of Birmingham founders did exactly that at our From Idea to Income workshop for Greater Birmingham Chamber of Commerce, and the one shift that mattered more than any framework.

An award doesn't change the work — it confirms it. Go True North has been named a recipient of the Premium Award 2026. Here's the principle behind the recognition, and why structure beats hustle every time.