Using YouTube as a Business Strategy, Not Just a Content Channel

For a long time, YouTube was something I enjoyed, but I never fully understood how it could support a business in a meaningful way. That changed as my thinking shifted from creating content for views, to creating content with purpose.

Recently, I was interviewed by Dan Dennis from Video Formula. The conversation starts on my backstory, how I ended up in business, and the journey that led me back to the UK after many years in Australia. But the real value, especially for business owners, comes later in the conversation.

If you jump to around the 45 minute mark in the full interview, that’s where I get into how YouTube now fits into my wider business strategy.

This isn’t about chasing viral videos or becoming an influencer. It’s about clarity.

I use YouTube to

• build trust before the first conversation

• explain how I think and work

• educate founders and business owners at scale

• create long term assets that support my services

The channel supports my consultancy, my Vision to Venture programme, and the conversations I have with clients long before they ever reach out.

What surprised me most is that YouTube doesn’t replace sales, marketing, or networking. It strengthens them. When people finally speak to me, they already understand my approach, my values, and whether I’m the right fit.

If you’re a business owner wondering how content could work harder for you, this interview may help reframe how you think about YouTube, not as a platform, but as part of your overall business system.

Our channel can be found at https://www.youtube.com/@GTN-VisiontoVenture