About Us
Go True North specialises in transforming businesses by getting them to hit the ground running. From improving efficiency and reducing process waste (helping increase turnover and satisfied customers), to mentorship and goal achievements, we are here to help inspire change, simplify systems and to spark innovation.
Our Mission, Vision & Purpose
We’re on a mission to empower aspiring entrepreneurs, start-up founders and established businesses to unlock their full potential, with a vision and purpose to guide businesses towards sustainable success. We do this by providing tailored solutions that drive innovation, operational greatness and sustainable growth.
Our Values
Our values are simple and deeply embedded in everything we do. We believe in the power of people: building strong relationships, fostering collaboration and putting people at the heart of every solution.
Innovation drives us forward and we stay grounded by practicing what we preach. We're hands-on, results-focused and always committed to doing exactly what we say we will.
With a blend of energy, fun and genuine passion, we bring both drive and authenticity to every partnership. Our open and honest approach ensures that our clients know they can trust us to deliver every time.
Our Approach
Using Lean methodologies and expert mentorship, we guide start-ups and established organisations towards success. Our Vision to Venture Programme and Business Improvement Services offer clear strategic direction.
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As Business Growth Consultants, we take a hands-on approach, working with businesses of all sizes. Our coaching focuses on practical Lean thinking to enhance organisational performance.
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We use proven Lean methodology and principles to eliminate inefficiencies. This approach improves performance and fosters continuous improvement.
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Understanding that every business is unique, we provide a tailored approach and create bespoke strategies that align with your specific goals and challenges.
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Our experienced team provides expert mentorship with guidance and support every step of the way. We ensure you have the knowledge and tools needed to succeed.
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We focus on sustainable growth with long-term success. Our approach helps you build resilient, scalable businesses that adapt to future opportunities and challenges.
Who?
We’re on a mission to empower aspiring entrepreneurs, start-up founders and established businesses to unlock their full potential, with a vision and purpose to guide businesses towards sustainable success. We do this by providing tailored solutions that drive innovation, operational greatness and sustainable growth.
Where?
Go True North was originally founded in Australia, but has expanded its reach to the UK thanks to Co-Founder Neil Betts. Neil is based in Cannock Chase, UK, serving local, national and international clients.
Why?
Because we guide businesses and entrepreneurs towards sustainable success. By aligning their goals with a clear and strategic ‘true north,’ we help them stay focused and achieve lasting results.
What?
We offer two core services. Firstly, the Vision to Venture programme is designed for start-ups. Secondly, we provide tailored business improvement and growth services for established businesses. Together, these services help organisations achieve their goals efficiently and sustainably.
When?
Whenever you’re ready to embark on a journey of transformation. Whether you’re launching a new venture or scaling your existing business, we’re here to support you every step of the way.
How?
We do this by providing expert mentoring, actionable strategies, and proven methodologies. These are designed to drive innovation and improve efficiency.
“This work allowed Eva to look at how processes can be more effective and efficient using Lean thinking. The journey was relatively painless as Neil engaged the team very well and was able to make a dry subject a fun/dynamic learning environment. Neil didn’t follow a script and was able to pivot effectively in communication style and program content to match the audience he was talking to. Communication was excellent and our process steps were made clear.”
Mark Monaghan – Eva
Lean Process Transformation & Software Solution
