Vision to Venture

YouTube does not have to be about chasing views or going viral. When used strategically, it can become a powerful business tool that builds trust, educates your audience, and supports real commercial conversations. In this blog, Neil Betts shares insights from a recent interview on how YouTube fits into a wider business strategy and why long form video can work harder for founders and consultants.

Fear stops more founders from posting video than lack of skill ever does. At a recent Small Business Academy session with the Greater Birmingham Chambers of Commerce, we explored why visibility feels so hard, what the data really shows, and how business owners can move from fear to first video without waiting for confidence to arrive.

In this powerful conversation, Lucy and Michael open up about the real challenges behind growth, confidence and building a meaningful path in life and business. Their honesty cuts through the noise and reminds us that clarity starts with understanding ourselves. If you’re feeling stuck or unsure of your next step, this interview offers calm, practical insight and a fresh sense of direction. A brilliant watch for anyone trying to turn an idea into something real.

Last night I had the pleasure of interviewing Lucy and Michael Joerin, and it turned into a genuinely inspiring conversation. Their reflections on building Stowhill Estates, reshaping their careers and supporting others through coaching were thoughtful, open and full of practical insight. I’m now looking forward to diving into post-production and starting their book The Elite Agent, which already feels like essential reading after hearing more about their journey.

Go True North has been shortlisted for the SLTC Breakthrough Business Award 2026, alongside one of our Vision to Venture start ups, The Holi

Yesterday I visited Walsall Academy to talk with their 6th formers about all things entrepreneurial, from mindsets. Their energy, curiosity and big questions reminded me that the spark of entrepreneurship can start anywhere.