Go True North: UK Start-up Awards 2026 Finalist | Midlands

Neil Betts
Apr 9
2 min read

There are moments in business that stop you in your tracks, not because something went wrong, but because something went very right. For us, this is one of those moments.

We are proud to announce that Go True North has been named a finalist for Business to Business Start-Up of the Year in the Midlands regional final of the UK StartUp Awards 2026.

Official Finalist'

This recognition is not something we take lightly. Being named among the best new B2B businesses in the Midlands validates the work we do every single day — helping small business owners build structured, scalable operations through Lean thinking, process improvement, and the Vision to Venture framework.

"Being recognised among the best in the Midlands validates the hard work we put into supporting our clients every day."

Neil Betts — Founder, Go True North

UK Start-Up Awards 2026 Midlands - What this recognition means to us

Go True North launched its UK operation in 2024, growing out of a methodology and consultancy model first developed in Australia in 2013. Bringing structured process improvement to the UK's small business community has always been the mission, but awards like this remind us why the mission matters.

The UK StartUp Awards is one of the country's most respected programmes recognising early-stage businesses making a real impact. Making it to the Midlands regional final, in a category as competitive as B2B is something the whole team is genuinely proud of.

What happens next

The Midlands regional final is the next step and if we win, we head to the national stage at Ideas Fest in September. That prospect is exciting, and we will be putting everything into representing the Midlands business community with pride.

A call to the Midlands business community

We know we are not the only Midlands business heading into the UK Start-Up Awards 2026 Midlands finals season and we want to hear from others making the journey too. If your business has been recognised in the UK Start-up Awards 2026 or another regional programme, we would love to connect, celebrate, and champion what is being built across this region.

Which other Midlands businesses are heading to the finals this year? Share your news in the comments, or reach out directly, we would love to know and share your story.

Thank you to everyone who has supported Go True North on this journey so far, our clients, our Chamber colleagues, and everyone who has tuned into the Vision to Venture channel. This one is for you.