The Power of Listening: How Customer Feedback Fuels Growth
- Neil Betts
- Sep 18
- 2 min read
In business, we often talk about sales, strategy, and systems. But one of the most powerful growth tools is something much simpler: listening to your customers.
Recently, I had the privilege of working with Jason and the team at Pyrotek UK on a Lean Process Improvement project. We focused on streamlining their materials management, reducing waste, and unlocking efficiencies. The results were fantastic — but what stood out most was their feedback afterwards.
Watch the video testimonial here: https://youtu.be/o7ALzMFXFlg
Hearing them describe, in their own words, how Lean had changed their day-to-day work was more powerful than any metric on a spreadsheet. It wasn’t just about saving time or money, it was about confidence, clarity, and culture.
That’s the real value of customer feedback. It:
Validates the impact of your work
Uncovers fresh insights you might have missed
Provides powerful stories that resonate with future clients
At Go True North, feedback has become central to how we grow. It shapes our consultancy work, our Vision to Venture start-up programme, and the way we build partnerships across the Chamber network.
The message is simple: your customers are your best sales team. Listen to them, learn from them, and share their stories. Because nothing builds trust like hearing the results, straight from the people who experienced them.
If you’re not actively collecting and sharing feedback yet, start today. A quick testimonial, a short interview, or even an informal conversation can open doors you didn’t expect.
After all, growth doesn’t always start with a new strategy. Sometimes, it starts with simply asking: “How did we do?”
If you’d like to explore how Lean thinking and customer feedback can unlock growth in your business, let’s connect. Through Go True North and our Vision to Venture programme, we help businesses of all sizes improve efficiency, boost profit, and build stronger customer relationships.
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