Vision to Venture:
Start-up Guide
Start Smart for Just £1
Discover how to turn your idea into a real business — without wasting time, money or energy.
Get the Vision to Venture Start-up Guide — a practical, no-fluff eBook that helps you find your business idea’s true value and take your first step from vision to venture.
What You’ll Learn:
Inside this 11-page guide, you’ll uncover:
✅ How to identify real customer problems that matter
✅ The simple 8-step method used by successful founders
✅ How to use the Lean Canvas
✅ The foundations of Lean Start-up
✅ How to move from uncertainty to clarity in just a few pages
Why This Matters
Most new founders jump straight into building logos, websites, products without proving if anyone actually wants it.
This eBook helps you start smarter by focusing on what truly counts: solving a real problem for real people.
Perfect For
✅ Aspiring entrepreneurs ready to start something new
✅ Students exploring business ideas
✅ Freelancers turning skills into a start-up
✅ Anyone stuck on “what’s next?”
What You’ll Get
For just £1, you’ll receive:
📘 Instant access to the eBook (PDF download)
🧩 Free “Problem Identification” worksheet
🌱 A sneak peek into the Vision to Venture founder system
💬 Access to early-bird invites and future founder masterclasses
Meet Your Coach
Neil Betts
Go True North, Director
I see so many businesses struggling right now, and it’s frustrating. They’ve got incredible ideas, valuable services, and talented people. Everything needed to make a real impact. But without the right strategy and structure, their vision stays stuck instead of becoming a thriving venture.
The truth is, most start-ups don’t fail because of bad ideas. They fail because they don’t have a clear, structured path to turn those ideas into successful businesses.
That’s why I combine lean expertise with coaching methodologies, cutting through the noise and giving founders a practical, step-by-step roadmap to build a business that actually works.
Success Stories of Real Clients
Don't just take our word for it, here's what our clients have to say about their transformation.
Mehrdad Sadraei
SWAI
"If you’re truly passionate about taking your business to the next level, look no further than Go True North. Neil is the real deal. The fact that he has practiced what he preaches to grow his own business and many others gives him an edge over business coaches who are just trained in theory. This might be the step you need for your business to scale."
Jason Mok
EVA
“Neil has helped us achieve our business goals, clarity of systems requirements – and has been phenomenal with stakeholder engagement. Why wouldn’t you”
Deb Williams
KND Services
"Neil has been working closely with the KND team to create a workable and achievable plan to move us forward. They have ‘handheld’ when required and taken a back seat when it was evident that we were confident in driving the next level of the process. Their advice along the way has been invaluable and they have been available at all times to respond to our questions."